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The Difference Between Audience and Community
In the social media world, size of your audience does matter; however, creating and cultivating a community of engaging like-minded folks...


Building Your Following
The more the merrier absolutely applies when it comes to social media. The higher the following, the higher the reach. Size does matter!...


How to Build Your Portfolio
You’ve composed your resumé, drafted your references and stalked LinkedIn for available positions; but you’re left wondering why the...


How to Interact with Editors on Social Media
When working in public relations, it’s so important to create relationships with editors and writers, so they will be more likely to...
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